The classic ice cream brand Crème Chocolat from Hennig-Olsen needed revitalising and a visual upgrade. We wanted to do something completely new while keeping some of the known. In addition we wanted to highlight the exquisite taste and top quality. Hence we decided to go for a portrait design where the ice cream looks as if it is still in production. This gave us a much better and tastier presentation than before. The name was shortened to just Crème, and the classic logotype underwent a minor upgrade and was wrapped in a silk scarf bacground. The new Crème now has a compelling visual identity and is truly crème de la crème of ice creams.