Launching their new line of cereals Eldorado owners wanted to communicate the quality of each product within the line, which consists of sweet and healthy products for both children and adults.
It was challenging to make a design solution which will communicate to a broad target group as a whole and still keep the uniqueness of each product within the Eldorado Cereal line. The goal was to create something for both children and adults.
We combined the traditional cereal bowl with the playful illustration look in order to create a unique design. The design solution communicates to a broad target group, and still it communicates the quality of each product within the Eldorado Cereal line.