Eldorado Jams are traditional, fresh and made with lots of berries. We want it to be easy to both find and chose Eldorado Jams. Our inspiration was thinking back to when we make jam at home, and it is quite common to write on a label what type of jam it is. Therefore the typefacewith a homemade feel to it. Also, in a competitive category we wanted to tempt the shopper and decided to focus on freshly picked berries.