Go Eco has a large selection of organic foods, and we have developed the visual identity for this umbrella brand. Go Eco is produced with regards to respecting nature to the greatest extent possible, while looking after animal welfare. With this in mind we wanted to create a clean and relatively simple design concept with a strong and visible brand. We have combined a naive, hand-drawn line that is integrated with the product, either intertwined with imagery or with transparent "windows" in the packaging. This has given a distinctive visual identity that makes it easy to recognize the products across categories. Seeds and pasta are some of the very successful Go Eco products.