Smart Pets Pet food

Visual identity & packaging design

Smart Pets is the national brand Smart being relaunched as the new Nordic grocery brand for wholesome pet food, snacks and accessories. We suggested to make the brand name more to the point by adding "pets", created a pay-off, and developed a brand new logo and visual identity suitable for more than 60 products. The main message to convey is that Smart Pets offer nutritious, balanced meals and healthy snacks for your active pets. Smart Pets – for your best friend!